This was an exciting opportunity to design the collateral for two Roald Dahl events.

Firstly the Roald Dahl Read-a-thon. Occurring nationally this was a key event for the Penguin children’s marketing team. Collateral included school information booklets, posters, flyers, order forms, certificates, print advertising, social media and digital banners as well as website design.

The Roald Dahl 100 event also occurred nationally but a major focus was on the Father’s Day event held in Fed Square, Melbourne. A celebration of one of the world’s most loved children’s authors on what would be his 100th birthday. Collateral included posters, flyers, activity booklets, quizzes, stickers, social media and digital banners, event standees and signage as well as content for the big screen.