With a number of book titles from a variety of ages and genres needing to be incorporated into the campaign, we decided to keep the artwork simple. The bold colours were vibrant and clean, demanding attention. With the campaign stretching across multiple platforms from outdoor to print advertising and social media to digital advertising, it was not to be missed.

Utilising the amazing colorplan papers from BJBall we created our version of a typical gift unwrapping. Creating textural interest to the static assets as well as stop-motion unwrapping effect for online assets.

My contribution to the team was collaboration on art direction, assisting and co-art direction of photoshoot and design of artwork.