I had the opportunity to create the brand identity and podcast collateral for PALS, a personal service podcast by three lifelong friends. What started as their private group chat has now become a space where they share stories on friendship, motherhood, sexuality, and all things life, with plenty of laughs along the way.

The visual identity reflects the podcast’s fun, vibrant and playful energy, featuring illustrations, sticker-style graphics, and typography that capture their lighthearted yet meaningful conversations. The design embodies the good vibes of their chats, it’s unfiltered, it’s playful and always welcoming. like a group chat you actually want to be in.